ORLANDO – Many individuals are at all times trying to improve their magnificence routine. For the proprietor of Bettina Cosmetics, she’s not solely serving to prospects with their look, she’s additionally serving to enterprise homeowners with their success.
The nail polish line is the best-selling model in Puerto Rico, and final yr, the Puerto Rican woman-owned cosmetics firm expanded to Florida, launching 50 nail polish colours in 602 Walgreens shops statewide. In accordance with firm President Bettina Mercado, the growth isn’t just in regards to the success story of a Latina-owned firm, it brings a message of optimism and hope to ladies leaders who need to begin a enterprise.
“When my household gave me the chance to take over this firm, which has been a household enterprise for six many years, I had a profitable performing profession in New York. Nevertheless, I took an opportunity and embraced this undertaking and we’ve got already seen the fruits of our effort. In the identical approach, we need to acknowledge different tales of girls who’ve efficiently taken that leap. Their testimonies will assist encourage others and, with it, increase the economic system,” Mercado mentioned.
Mercado knew that with the intention to reach Florida, she wanted to succeed in out to the Latin group. So she launched a contest for girls enterprise homeowners, so she may learn the way companies had been creating through the pandemic, and the way she may assist. 4 winners had been chosen from Miami, Tampa and Orlando, they usually had been honored with a chosen nail polish coloration with their firm title.
“We developed a product that was just for them when it comes to coloration,” mentioned Mercado. ” All the proceedings went again to them so they might spend money on their new enterprise alternatives.”
Bettina arrived to Florida with 50 colours – from basic pinks, reds and nudes, to the fashionable and daring neons – however the aim is to have new colours launched based on the seasons of the yr. In truth, in the present day, Bettina Cosmetics nail polish line has greater than 145 colours.
Hispanic Heritage Month is a time to acknowledge how Hispanic and Latin People are contributing and attaining, and among the finest methods to have fun is by supporting a enterprise or model.
Bettina cosmetics isn’t simply nail polish, it additionally consists of compact powders, foundations, shadow palettes, lipsticks, and brushes.
For extra data on Bettina Cosmetics, click here.
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